It has been said that, in life, only death and taxes are certain. Apparently, annual sales growth of Halloween candy could be added to that list.
“Halloween candy sales have a lot in common with Willy Wonka’s everlasting gobstoppers. Despite war, financial crises, stock market slumps, hurricanes and dental bills, they never seem to shrink,” The Wall Street Journal’s Market Watch website reported on Oct. 31.
According to the National Confectioners Association, Halloween candy sales will hit $2.4 billion this year, up 1% from 2012. This new sales record follows back-to-back-to-back record-setting years in 2010, 2011, and 2012.