Inbox Group Email Marketing - Out of The Box Newsletter

February 2010

VOLUME 2010 ISSUE 1

Featured Article

The Number 1 Social Network for customer retention and your probably not using it

For customer retention the number one social network is...the telephone.

With all the focus on social media, I think we sometimes forget that a regular phone call to clients (at least once a month) is the most important social connection we can make.

Having a personal connection with a client and providing great service, products and support will make leaving all the more difficult. Take time to ask them about their personal lives if the opportunity presents itself. Having a mutual interest other than business can often lead to a close bond. [GN8FWGVQF9B5]
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Best Practices

Five Ways Subject Lines Can Improve Your Open Rates
We are often asked what can be done to improve open rates. Getting subscribers to open your message is the first step in creating an effective e-newsletter. Getting your subscribers to physically interact with the e-newsletter is one thing but you have to get them to open it first. Subject line and From address are the two most important aspects of getting your subscribers to open your e-newsletter. This month we will talk about 5 ways to help improve your open rates.
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How Much Is Too Much (E-mail)?
One of the most pressing questions for an e-marketer is "how much is too much?" in regards to sending e-communications. One measurable factor that certainly helps in this debate is your reports and analytics. If you begin to see steadily declining open and click rates, or worse an increasing number of opt-outs, you may want to look at your frequency and see if you are over - or even, conversely, depending on your frequency, under - communicating.
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