Inbox Group Email Marketing - Out of The Box Newsletter

New Inbox Group Website!

Tue, 18 Jan 2011 00:00:00 EDT

In case you haven't noticed, we at Inbox Group launched our new website a couple of weeks ago!

We wanted to make it easy for you to find the features and services you're looking for with a clean new look and easy navigation. We hope you like it, too!

If there's something on the website you think could be better or content that should be easier to find, please let us know. After all, you're a part of our family, and family should be honest with each other!

Check out the new Inbox Group website >>

Video Email Marketing

Sun, 06 Mar 2011 00:00:00 EDT

We've also launched our Video Email Marketing service. Video can be a powerful visual and can make your products and services stand out from the crowd.

Add a human element to your email marketing with video email from Inbox Group. You’ll have a full featured email marketing tool for adding action-warranting video to your email marketing newsletters and promotions to your customers, inspirational video to messages to your tribe, or heartwarming welcome videos to your new subscribers.

Learn more about Video Email Marketing >>

Email Marketing and Direct Mail: Numbers and Efficacy

Sun, 06 Mar 2011 00:00:00 EDT

A week or two ago, I read an article (and don’t ask me to remember where) that said that direct mail was more effective than email marketing. Now, after drying off my computer and monitor from the spit-take that statement induced from me, I thought to myself, “I’ve worked with both email and direct mail. I know this statement is a bunch of baloney.”

In my experience, a good direct mail campaign gives you a 1% conversion rate. A great campaign? Two percent. An out-of-this-world campaign? Three percent.

In email marketing, odds are a 3% conversion rate isn’t considered very good (obviously, it depends on what you’re selling).

Read this post on the blog >>