Inbox Group Email Marketing - Out of The Box Newsletter

Email marketing: `Short Attention Span Theatre' or do you have sender A.D.D.?

Fri, 21 May 2010 00:00:00 EDT

Sometimes I wonder if the whole “Information Overload” we experience in our day-to-day lives keeps us from staying on task. It seems that all information now is a sound bite, elevator speech, 10 tips to increase your [whatever]. If the subject line in your email marketing isn’t enticing, your email won’t be read. The “Short Attention Span Theatre” subscriber is one battle for sure; the other is sender A.D.D.

Having been on the front lines of email marketing for the past ten-plus years, I’ve found that real attention to the details of email marketing campaigns are rarely followed from campaign-to-campaign. I witness it all the time with clients and with other email campaigns and newsletters I receive.

An Email Marketing Campaign that Worked - Then Failed

Sat, 22 May 2010 00:00:00 EDT

This story started when I received an email marketing message from a local restaurant (I opted-in) that my wife and I frequent on a pretty regular basis. We visit enough that the owner and wait-staff know us by name. So the email message touted "Crawfish are Here" save $1.00 a pound only $4.99 (regularly $5.99).

Great, we love crawfish and this restaurant knows how to cook them. My wife was having back issues at the time so I called in for 6-pounds to go. The girl on the phone took my order and off I went to pick-up some sweet crawfish.

Personalized One-to-One Email Marketing

Sun, 23 May 2010 00:00:00 EDT

In the old days of email marketing you could send the same email newsletter to all subscribers... same discount, same content and get a good conversion rate. But that just doesn't work anymore.

Dynamic personalized one-to-one email marketing is the only way to give the subscriber what they want. Creating content based on subscriber preferences and profile attributes, purchase data and previous responses will get you the best response to your email marketing efforts. One-size no longer fits all. Personalized one-to-one email marketing will always out-perform the old blast-to-all method. Studies have shown that targeted one-to-one marketing returns up to 25-percent higher response rates over traditional blast email.

[READ THE FULL STORY]

"Happiness Machine" Coca-Cola

Sun, 23 May 2010 00:00:00 EDT

Everyone needs a break during the day, this is our gift to you. We hope it makes you smile.