The Sugar Association Voices Concern Regarding the World Health Organization (WHO) Draft Guideline on Sugars

The Sugar Association expressed concern that the World Health Organization has not followed their own important principles thus far in the development of their Draft Guideline for Sugars, released in March 2014.
 
In a letter to Margaret Chan, MD, director general of the WHO, the Association raised serious concerns regarding whether the recommendations are based on a comprehensive and objective assessment of the available evidence, as well as concerns regarding transparency, and encouraged her to ensure WHO’s principles are upheld.
 
“The Draft Guideline fails to acknowledge that previous comprehensive reviews by authoritative bodies the European Food Safety Authority (EFSA) and the Institute of Medicine (IOM) on this topic exist. Of importance is that in both instances, the evidence was deemed insufficient to set an upper intake recommendation for dietary sugars,” the letter states.

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Myths About All-Natural Sugar: Separating Fact From Fiction

There is a flood of misinformation in the media today regarding all-natural sugar. Let’s take a closer look at three of the more prominent myths, and separate the fact from fiction.
 
Myth: Sugar is to Blame for America’s Obesity Crisis
 
Nobody discounts the seriousness of the rise in obesity in America. But any attempt to confront the problem by laying blame on sugar (sucrose) defies reason (and scientific data).
 
Here’s the reality: Department of Agriculture data show that U.S. per-capita consumption of real sugar (sucrose) is lower now than it was 40 years ago by 34 percent.


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Know Your Sweetener: Sugar Alcohols

“Sugar alcohols,” despite the name, are not natural sugar, nor do they have anything to do with beer, wine or liquor.
 
So what are they, exactly?
 
Sugar alcohols are sugar substitutes that provide somewhat fewer calories than table sugar (sucrose). They are derived from plant products. The carbohydrate in these plant products is altered through a chemical process.
 
The common sugar alcohols – sorbitol, mannitol, maltitol, erythritol, and hydrogenated starch hydrolysates – are manufactured from cornstarch.

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In This Issue...
Look Who's Switching to Sugar...
 
For a limited time, PepsiCo is offering three new Pepsi Cola varieties that contain real sugar.
 
 
Whish Three Whishes Sugar Scrub renews and polishes with its unique combination of organic sugar cane, brown sugar, raspberry seeds and bamboo powder.
 
 
 
More on Consumer Confusion
Fact Sheet: Consumers have a right to know about sweeteners
Audio: Consumer Sweetener Confusion News Release
See what new sweetener labels might look like
Visit Our Website
 
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August 29, 2014
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